Nova Esports has entered into the PUBG Mobile scene through a collaboration with Godlike Esports. The Hong Kong-based organisation ventures into India with the creation of a joint team, Nova Godlike, which will compete in PUBG Mobile with an Indian roster.
Anthony “AY” Yeung, CEO of Nova Esports explained the expansion as a natural transition for the organisation, which is already familiar with mobile esports, and a huge opportunity for growth. Considering the explosive popularity of PUBG Mobile in the gaming industry in India, Yeung believes the game “has surpassed other games in terms of popularity and revenue and made a place for itself in Indian pop culture”.
With its name known even amongst non-gamers and a low barrier to entry, PUBG Mobile has influenced culture beyond the esporting realm. Cafes and restaurants are seen to have adopted the PUBG theme, making the title a cultural landmark.
“Even people who have not played the game would have seen and heard about it through various social media memes and posts. Winner Winner Chicken Dinner has become a catchphrase that can be recognized by anyone in the teenage and adult category,” asserted Yeung.
He believes one of the main factors for the surge in popularity of the game is the low data pack cost Jio revolution and made the decision to partner with Godlike Esports for their Indian PUBG mobile operations after seeing the hype of Indian gamers and fans in PMCO 2019 World Finals in Berlin.
The objectives of the partnership includes providing high quality content for the community, creating a family-based relationship with fans, supporting the players to become public figures, attracting other globals teams to join the Indian Esports Market and having successes in local and global competitions.